FSB founders identified a lack of knowledge today about even the most basic of household finances. Many people are living paycheck to paycheck, sometimes compromised by even the smallest of unexpected expenses. Financial hardships can be caused by deaths in the family, one or both spouses losing their job, medical hardships or other emergencies. Others, with homes they depended upon as a source of cash, now find those homes have lost their value. The desire to help educate American households in financial literacy, while showing them how to increase their financial strength, forms the basis of the mission statement for Financial Strength Builder™.
Financial Strength Builder™ is designed to provide solutions for achieving ones best financial life through a unique blend of life coaching and financial direction designed to help build greater financial strength. The founders of FSB thought the most effective way to educate people about relatively boring and dry financial matters would be to create a fun, online game that would captivate and hold people’s attention while educating them on basic household finances, including help with behavioral changes that would facilitate continued interest and growth in one’s ability to achieve financial strength. The first ‘edutainment’ tool, The Frugality GameTM, was soon developed. Since then The Frugality Game™ has evolved helping many people stabilize their finances while providing some measure of relief from long standing financial stress.
Educating adults in distress was the first step, but FSB then went on to address basic financial literacy with children. If we could create financially literate children, then as adults they may not have to go through the financial hardships their parents did. Going out to the non-profit market, pilot programs were done with various groups looking for a way to educate children in financial literacy. These pilot programs achieved success and were instrumental in the development of two new children’s tools, Frugality Teenz™ and Chalkboard Kidz™.
In addition to The Frugality Game™, Frugality Teenz™ and Chalkboard Kidz™, FSB addresses the needs of adults with the Financial Strength Score™ (FSS) and the concept of the Four Foundations of financial strength . From targeted financial rescue strategies and basic financial literacy for adults, to the financial education of one’s children, to financial education and single source savings. FSB is the only company to have addressed the issue of successful personal finance from all directions, providing the user the opportunity to not only become financially literate, but giving them ongoing tools that allow them to be able to hope again and make plans for their future.
